Privacy Policy — HALP / Lancefield Road

1. Introduction

House And Land Packages Pty Ltd (ABN 92 631 641 408) ("HALP", "we", "us", or "our") operates multiple property and business directory platforms including:

www.halp.com.au
www.boutiquedevelopments.com.au
Associated websites within our network

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). "Personal Information" has the meaning given in the Privacy Act, being in sum – Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded in material form or not.

This Privacy Policy explains how we collect, use, store, disclose, and manage your personal information we collect either from you when you use our websites, services, and platforms or otherwise interact with us, or from third parties.

2. Information We Collect and How we Collect it

2.1 Personal Information

Contact Information:

Name
Email address
Phone number (mobile and/or landline)
Mailing address
Suburb, state, and postcode

Property-Related Information:

Property search preferences
Property budget and finance capacity
Preferred locations and school zones
Property type preferences (house and land, off-the-plan, etc.)
Investment or owner-occupier status

Professional Information (for Business Listings):

Business name and trading name
ABN/ACN
Business address
Professional licenses and credentials
Professional Indemnity Insurance certificates and details
Trust Account details (where applicable for verification)
Business logo and marketing materials
Service areas and specializations

Mortgage and Finance Information:

Income details
Employment status
Deposit amount available
Current mortgage or rental commitments
Credit-related information (via third-party providers only)

Account Information:

Username and password (encrypted)
Account preferences and settings
Subscription and payment history
Saved searches and properties
Communication preferences

Inquiry and Communication Data:

Messages sent through our contact forms
Email correspondence
Phone call records (when you contact us)
Feedback and survey responses
Customer support interactions

2.2 Automatically Collected Information

Technical Information:

IP address and device identifiers
Browser type and version
Operating system
Device type (mobile, tablet, desktop)
Screen resolution and display settings

Usage Data:

Pages visited and time spent on each page
Search queries and filters used
Properties viewed and saved
Click paths and navigation patterns
Referral sources (how you found our site)
Date and time of access

Location Data:

General location based on IP address
Precise location (if you grant permission on mobile devices)
Location preferences for property searches

2.3 Information from Third Parties

Real estate agents, developers, and builders you contact through our platform
Mortgage brokers and financial service providers in our network
Property data providers and aggregators
Credit reporting agencies (with your consent)
Social media platforms (if you connect or share via social media)
Marketing and analytics service providers
Government databases (for school zone and demographic information)
Your employer or organization you work with, in the course of our dealings with them

2.4 Information You Choose to Provide

Subscribe to our newsletters or alerts
Register for an account on our websites
Complete mortgage calculators
Download property guides and resources
Submit property listings or business directory entries
Participate in surveys or promotions
Provide reviews or testimonials
Attend our events or webinars

3. How We Use Your Information

3.1 Primary Uses

Service Delivery:

Provide access to our property search and discovery platforms
Connect you with property developers, builders, and real estate agents
Facilitate mortgage broker connections and home loan services
Deliver school zone information and property insights
Process and display property listings
Manage business directory listings and subscriptions

Communication:

Respond to your inquiries and provide customer support
Send property alerts matching your search criteria
Provide mortgage rate updates and finance information
Send service-related notifications and updates
Communicate account and subscription information

Platform Improvement:

Analyze usage patterns to enhance user experience
Develop new features and services
Conduct market research and analysis
Test and optimize website performance
Improve search algorithms and recommendations

Marketing (with consent):

Send newsletters about property market trends
Provide information about new developments and listings
Promote relevant services from our partners
Conduct promotional campaigns and offers
Share educational content and buying guides

3.2 Legitimate Interests

Preventing fraud and maintaining platform security
Enforcing our Terms of Service
Protecting our legal rights and property
Complying with legal obligations
Managing and improving our business operations
Conducting business analytics and reporting

4. Information Sharing and Disclosure

4.1 When We Share Your Information

Property Industry Partners:

Property developers and builders whose listings you inquire about
Real estate agents representing properties of interest
Property management companies
Project marketing and sales teams

Financial Services Partners:

Mortgage brokers in our network (HALP Home Loans partners)
Home loan lenders and financial institutions
Mortgage aggregators and comparison services

Professional Service Providers:

Conveyancers and solicitors (upon request)
Building inspectors and valuers (upon request)
Removalist and utility connection services (upon request)

Technology and Service Providers:

Website hosting and cloud storage providers (Amazon Web Services (AWS))
Website backups stored on Amazon Web Services (AWS)
CRM platforms (Pipedrive, ActiveCampaign)
Cloud storage services (Google Drive)
Email service providers (Google Workspace)
Payment processors (Stripe)
Analytics providers (Google Analytics)
Marketing automation platforms
SMS and communication service providers

Business Operations:

Our related bodies corporate and affiliates
Professional advisors (lawyers, accountants, auditors, consultants, business analysts)
Business purchasers or successors in the event of a sale or merger

Legal Requirements:

Government agencies and law enforcement (when legally required)
Courts and tribunals (when ordered)
Regulatory authorities (as required by law)

4.2 How We Share Information

Property Listing Inquiries: When you submit an inquiry about a specific property listing through our platform your inquiry (name, email, phone, message) goes directly to the listing agent, developer, or builder. HALP does not store or process these property-specific inquiries. The property advertiser becomes the data controller for your inquiry. You should review the privacy policy of the property advertiser. We facilitate the connection but do not retain your inquiry data.

General Platform Inquiries: When you use our general inquiry forms (Contact Us, Join Us, Advertise With Us) your information is collected and stored by HALP. We store inquiries in our CRM systems (Pipedrive, ActiveCampaign). Supporting documentation may be stored in Google Drive. We use this information to respond to your inquiry and provide services. We may follow up on your inquiry via email or phone.

Form Types and Data Flow:

Property Listing Inquiries → Direct to listing agent (not stored by HALP)
"Contact Us" Forms → Stored in Pipedrive, ActiveCampaign, Google Drive
"Join Us" Forms → Stored in Pipedrive, ActiveCampaign, Google Drive (for business directory inquiries)
"Advertise With Us" Forms → Stored in Pipedrive, ActiveCampaign, Google Drive (for business listing inquiries)
Newsletter Subscriptions → Stored in ActiveCampaign
Account Registration → Stored in our secure database

Business Directory: If you list your business in our professional directory, your business information will be publicly displayed on our websites, including your business name, services, contact details, and any information you choose to provide.

Aggregated Data: We may share anonymized, aggregated data that does not identify you personally for industry reporting, market analysis, and research purposes.

4.3 No Sale of Personal Information

We do not sell your personal information to third parties. Any sharing of information is done: with your consent; to provide services you've requested; with service providers who assist us in operating our business; for the permitted purposes in section 4.1 and 4.2, or as required by law.

5. Data Security and Storage

5.1 Security Measures

Secure Socket Layer (SSL) encryption for data transmission
Encrypted storage
Secure authentication and access controls
Regular security assessments and updates
Restricted access to personal information (staff need-to-know basis)
Secure data centers with physical security controls (Amazon Web Services (AWS))
Regular backups stored securely on Amazon Web Services (AWS)
PCI-DSS compliant payment processing through Stripe
Staff training on privacy and data security

Payment Security:

All payment processing is handled by Stripe, a PCI-DSS Level 1 certified payment processor
Payment forms are processed securely through Stripe
HALP does not store complete credit card numbers on our servers
Payment data is encrypted and transmitted directly to Stripe
We may store limited payment information for subscription management (last 4 digits, expiry date)
Tokenized payment methods for recurring subscriptions

5.2 Data Retention

Account information: Retained while your account is active, plus 7 years after closure
Inquiry and communication records: Retained for up to 7 years
Transaction records: Retained for 7 years (tax and legal compliance)
Marketing data: Retained until you unsubscribe or withdraw consent
Website analytics: Typically retained for 26 months

After the retention period, we securely delete or anonymize your personal information where that is practical given our storage systems.

5.3 Data Storage Locations

On secure servers located in Australia
With Amazon Web Services (AWS) (website hosting, backups and infrastructure)
With cloud service providers who may store data internationally (Pipedrive, ActiveCampaign)

6. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit our websites. We use cookies and similar technologies to enhance your experience and understand how our services are used.

Types of Cookies We Use:

Essential Cookies — required for website functionality.
Analytics Cookies — track website usage and performance (e.g. Google Analytics).
Functional Cookies — remember your preferences and settings.
Marketing Cookies — deliver relevant advertising with your consent.

You can control cookies through your browser settings, our cookie consent banner, or third-party opt-out tools. Disabling certain cookies may limit website functionality. We may also use web beacons, pixel tags, device fingerprinting, local storage, and social media widgets.

7. Your Privacy Rights

You have the right to access the personal information we hold, request correction, and receive a copy in a portable format. To request access or correction, contact us at privacy@halp.com.au.

You can unsubscribe from marketing emails, opt out of SMS by replying "STOP", update your account preferences, or contact us. You cannot opt out of essential service communications.

Account Deletion: Contact privacy@halp.com.au. We will confirm your identity, delete your account (subject to legal retention), and notify you once complete.

Complaint Process: Contact our Privacy Officer at privacy@halp.com.au. We acknowledge within 7 days and respond within 30 days. If unsatisfied, contact the OAIC — www.oaic.gov.au, 1300 363 992, enquiries@oaic.gov.au.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If we learn we have, we will delete it promptly. Contact privacy@halp.com.au.

9. Third-Party Links and Services

Our websites may contain links to third-party websites. We are not responsible for their privacy practices. Third-party services we use include AWS, Google Analytics, Pipedrive, ActiveCampaign, Google Drive, Stripe, and social media platforms.

10. International Data Transfers

Some of our service providers may be located overseas or store data on international servers. Where we transfer information outside Australia, to the extent reasonably practical we ensure the recipient country has substantially similar protections, we have appropriate contractual protections, or we have your consent. Data may be transferred to the United States, European Union, or other countries as disclosed.

11. Marketing and Direct Marketing

With your consent we may send property listings and alerts, newsletters and market updates, information about new developments, home-loan updates, educational content and promotional offers. You can opt out anytime via unsubscribe links, account settings, replying "STOP" to SMS, or emailing unsubscribe@halp.com.au. We do not share your information with third parties for their own direct marketing without your explicit consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes we will update the "Last Updated" date, notify account holders by email, and display a notice on our websites. Continued use of our services after changes take effect constitutes acceptance.

13. Contact Us

Privacy Officer
Email: privacy@halp.com.au
Phone: 1300 137 406
Mail: 235 Glen Huntly Road, Elsternwick VIC 3185

14. Frequently Asked Questions

This FAQ summarises key points of our Privacy Policy in plain language. It is provided for convenience only — the full policy above governs in case of any inconsistency.

Q1. What personal information does HALP collect?

Contact details, property search preferences, mortgage and finance information, business listing details (for advertisers), account information, and technical data such as your IP address and browsing activity. See section 2.

Q2. How does HALP use my information?

To deliver our property search, business directory, and home loan connection services; to respond to your inquiries; to improve our platforms; and — with your consent — to send marketing communications. See section 3.

Q3. Does HALP sell my personal information?

No. See section 4.3.

Q4. Who does HALP share my information with?

Property developers, builders and agents whose listings you enquire about; brokers and lenders in our network; technology service providers (AWS, Pipedrive, ActiveCampaign, Stripe, Google Analytics); professional advisors; and government/regulatory bodies where legally required. See section 4.

Q5. Is my information stored in Australia?

Some information is stored on servers in Australia; some providers are overseas. Where data is transferred internationally we take reasonable steps to ensure protections. See sections 5.3 and 10.

Q6. How long is my information kept?

Account and transaction records generally 7 years after closure; marketing data until you unsubscribe; analytics typically 26 months. See section 5.2.

Q7. How can I access, correct or delete my information?

Email privacy@halp.com.au. We verify identity and respond within 30 days. Some information may be retained where required by law.

Q8. How do I opt out of marketing?

Click "unsubscribe" in any marketing email, reply "STOP" to SMS, update your account preferences, or email unsubscribe@halp.com.au.

Q9. How do I make a privacy complaint?

Contact our Privacy Officer at privacy@halp.com.au. If unsatisfied, contact the OAIC at www.oaic.gov.au or 1300 363 992.